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According to the company's founder , Lora Haddock, in an open letter, they not only were accepted to show, but were declared a CES Innovation Awards Honoree in the Robotics and Drone category. Bustle reached out to CES for comment, but did not receive an immediate response. Haddock immediately responded to CES and the Consumer Technology Association CTA , their parent company, asking what the reason as for their award and place and at the show being revoked. According to Haddock's statement , CES pointed to a line in their terms of service for the awards, saying :. Haddock was confused. In a statement to TechCrunch, the CTA confirmed that the toy — which was formerly known as Vela — was in fact mistakenly accepted.

The Consumer Electronics Show has returned the Innovations award it rescinded from female-led sex toy company Lora DiCarlo earlier this year, following accusations of gender bias in the tech industry. They went on to apologise to LoraDiCarlo and said that the mistake prompted some "important conversations" about the show's policies. The decision quickly sparked gender bias claims, particularly as previous years had seen exhibits of female sex dolls and displays from a VR porn company allowing men to watch pornography in public as consumers walk by.

During a luncheon event in New York City, the Consumer Technology Association CTA — the trade organization behind the event — announced a variety of new policies, from changes to the dress code to efforts to encourage diversity and inclusivity within the technology industry. But changes to the show itself will make a more visual impact: following controversy last year around a sex toy that won an award at the show only to have it revoked , the group will this year allow for the inclusion of sex tech and will even allow it to win awards, said Karen Chupka, Executive Vice President of CES. The change is also meant as a reflection of changing norms in society. But suggestive clothing?