Over-the-Air TV is Booming in U.S. Cities – Nielsen
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Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air OTA television. But while the 16 million OTA homes as of May paints an overarching national picture, our comprehensive panel approach to TV measurement allows us to dive into the data to understand the different types of OTA viewers across the U. While the majority of U.
Bookmark not defined. Using proprietary hardware and software designed specifically for this purpose, including our patented passive pattern recognition technology, the service has developed the capability to identify commercials based on their unique audio and video content. Occurrence data collected from the monitoring sites is appended to other non-occurrence information, including ratings and expenditure data. All first-time seen broadcast data that has not been automatically identified through passive pattern recognition technology is processed by commercial analysts to assign brand identification and commercial duration.