Shoe fetish trade mark

Christian Louboutin has a reason to celebrate just in time for Fashion Week--and not just because his namesake shoes will undoubtedly be flooding the streets of New York this time tomorrow. WWD is reporting that after one of the most drawn out suits in fashion history, the New York federal court of appeals has awarded Louboutin the right to trademark protection over his, well, trademark red soles. So all's well that ends well, right? The court's ruling included one pretty significant stipulation: Louboutins are now protected from knockoffs-- except for when the entire shoes are red. Which, as you'll recall, was the case with those all-red YSL pumps , which prompted the suit in the first place.

This is a question I often get from clients for whom we are creating branding. Trade mark registration is not compulsory but it is advisable. A trade mark can protect your brand name against misrepresentation under the trade practices or fair trading legislation. An appropriate trade mark should be an integral part of the marketing strategy for your goods and services. Your clients will identify a certain quality and image with goods and services bearing your trade mark. A trade mark can be a word, phrase, letter, number, sound, smell, shape, logo, picture, aspect of packaging or a combination of these. Commonly a trade mark is associated with a logo or brand.

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