Market penetration of new products

When selling in a crowded market, your sales strategy is the foundation on which your success will be built. However, when developing a strategy to answer the question of how to penetrate the market with a new product, a company must also consider product positioning and publicity. Your salespeople are integral to the process of positioning your product and marketing it. They know your target customer, and have built meaningful client relationships. Encourage your salespeople to also know and understand the competition, how they position their products, and the strategies they are using. This information becomes invaluable when positioning a new product.
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Market penetration

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Market penetration - Wikipedia

Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market penetration can also be used in developing strategies employed to increase the market share of a particular product or service. Market penetration can be used to determine the size of the potential market. If the total market is large, new entrants to the industry might be encouraged that they can gain market share or a percentage of the total number of potential customers in the industry. The penetration numbers might indicate the potential for growth for cell phone makers. In other words, market penetration can be used to assess an industry as a whole to determine the potential for companies within the industry to gain market share or grow their revenue through sales.
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Examples of Penetration Strategies

There are many market penetration examples that have been tried and tested for retail expansion strategies. And the recipe for success is always different. Market penetration can be understood as a strategy to enter into a new market.
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Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Igor Ansoff first devised and published the Ansoff Matrix in the Harvard Business Review in , within an article titled "Strategies for Diversification". With numerous options available, this matrix helps narrow down the best fit for an organization.
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