The website Funny Or Die contains exclusive material from a regular staff of in-house writers, producers, and directors, and occasionally from a number of famous contributors including Judd Apatow , James Franco , and Norm Macdonald. Michael Kvamme, an aspiring young comedian who is also the son of Mark Kvamme, the venture capitalist who funded Funny Or Die, came up with a concept for a new kind of comedy site; and the site was developed by Randy Adams. After the site was funded by his father, Michael Kvamme would go on to write a screenplay for Will Ferrell  and found Global eSports Resources  in partnership with the Saudi Arabian Federation of Electronic and Intellectual Sports. Unlike other viral video sites, members of Funny or Die are encouraged to vote on videos which they view, with the options of "Funny" or "Die". The video then gets a score of the total percentage of people who voted the video "Funny". The Funny or Die staff can also select a rating of "Chosen One", which disables voting for a video, merely saying "Chosen One" instead.
The TV spots make fun of traditional promos while highlighting the stars and creators of its original programming. The spots feature, among other things, logos that fall on people and wind machines that knock people over. And fortunately, we had all of that. Not sure why, but we did.